The Indian OTT ecosystem has grown exponentially over the last few years, but not without controversies. Among the many streaming platforms making headlines, Ullu App has stood out—for both its popularity among youth and backlash from regulators. In 2025, there’s been a renewed wave of public curiosity about whether the Ullu app is still available to download, especially after recent speculations around OTT censorship, regional bans, and Play Store removals.
So what’s the real story in 2025?
Is Ullu still functioning? Can you install it legally? Has it been banned across India—or just restricted in some states?
This article provides a comprehensive breakdown based on platform activity, public statements, and app store visibility as of mid-2025.
Ullu: A Quick Background for New Readers
Before jumping into the current situation, it’s important to understand what the Ullu platform actually is.
Launched in 2018, Ullu is an Indian OTT app known for its short-format series focused on adult themes, regional storytelling, and controversial subject matter. Its unique appeal lies in targeting small-town and Tier-II audiences by weaving bold content into relatable Indian narratives, often set in rural or semi-urban backdrops.
While Netflix and Amazon Prime focused on high-budget shows with a Westernized narrative, Ullu created a niche with low-budget, high-engagement erotica and drama. Series like Charmsukh, Palang Tod, and Kavita Bhabhi helped it rise quickly in downloads and viewership, particularly among male audiences aged 18–35.
What Triggered the Question: Is Ullu App Still Available in 2025?
This question didn’t arise in isolation. Several events over the past year (2024–2025) have fueled concern and confusion:
1. Temporary Removal from Google Play Store in Late 2024
In November 2024, several users reported that Ullu disappeared from the Play Store for Android users in India. Speculation pointed toward:
- Violations of Google’s policy around explicit or suggestive content
- Complaints from cultural watchdog groups
- Regional digital ethics boards seeking “cleaner content” on public platforms
Though the app returned weeks later, it was no longer discoverable through standard keyword searches like “Ullu” or “bold Indian web series.”
2. Apple App Store Access Became Region-Locked
By early 2025, the Ullu app became inaccessible on iOS devices in certain Indian states, especially Maharashtra and Gujarat, where multiple FIRs had been filed against “obscene content on public platforms.”
iPhone users began receiving messages that the app was “currently not available in your region.”
So, Is Ullu App Still Available to Download in 2025?
The Answer: Yes, but with regional and platform restrictions
As of mid-2025, the Ullu app is still available, but its access depends on your device, location, and platform.
Let’s break that down:
Android Users (India)
- Google Play Store:
The Ullu app does not appear on direct search for many users.
However, it can still be accessed via direct links or APK mirror platforms like APKPure or Aptoide. - Ullu Website APK:
The official Ullu website offers an APK file that can be downloaded and sideloaded onto any Android phone.
Important Note:
You’ll need to enable “Install from unknown sources” in your device settings to install the APK.
iOS Users (India)
- App Store Access Limited:
Ullu has faced region-locking on the iOS App Store.
If your Apple ID is registered in India, you may not be able to view or download the app anymore. - Workaround:
By creating a new Apple ID with a region like UAE or USA, users have been able to bypass this restriction and download the app.
International Users
In regions outside India—like the Middle East, Southeast Asia, UK, and Canada—Ullu remains accessible via both Google Play and Apple App Store.
The App Works Normally
No content restrictions appear to be in place for non-Indian users as of July 2025.
Ullu’s Official Response in 2025
Ullu’s content team released a short press note in January 2025 stating:
“We are committed to responsible storytelling that reflects India’s complex cultural fabric. We are working closely with content regulators and digital platforms to ensure uninterrupted viewer access while respecting community guidelines.”
This suggests the platform is negotiating with app marketplaces to continue operations while avoiding a full-scale ban.
What’s Actually Behind the Partial Ban?
1. Growing Pressure from Moral Policing Groups
Organizations like the Digital Bharat Sansthan and Sanskari Samiti have repeatedly filed PILs against “over-sexualized” OTT platforms.
Ullu, being a bold-content platform, often becomes an easy target.
2. State-Level Content Bans
Some Indian states are exercising geo-restriction laws. OTT apps that don’t adhere to localized content norms may get banned or filtered at ISP levels.
3. OTT Censorship Push by Central Government
The Information and Broadcasting Ministry has been considering pre-screening for OTT platforms, akin to how films go through CBFC.
While not yet implemented nationwide, Ullu’s content style is definitely under radar.
Alternatives to Access Ullu in 2025
If you’re facing issues downloading or accessing Ullu, here are some legitimate and safe ways to access the content:
1. Official Website (www.ullu.app)
Ullu’s official website is still operational. You can:
- Watch free previews
- Subscribe using Indian or international payment methods
- Download episodes in the app (if accessible)
2. Third-party APK Platforms
Websites like:
- APKMirror
- APKPure
- Uptodown
are hosting safe versions of Ullu’s latest APKs. Make sure you download from verified, HTTPS-secure versions to avoid malware.
3. Casting via Web Browser
Even if the app is unavailable, you can stream content via browser and cast it to your smart TV using Chromecast or AirPlay.
Should You Be Worried About Legal Issues?
As of now, individual users are not liable for downloading or watching Ullu content, unless they are distributing it or hosting illegal copies.
However, be cautious in downloading APKs from unreliable sites, as this could expose your device to data leaks.
Content Type Restrictions in 2025
Ullu has subtly toned down its explicit content in newer series launched in 2025. Shows like:
- Ishq Ki Shaadi
- Tandoor 2
- Siskiyaan: The Other Side
show a shift toward story-driven, romance-crime hybrids rather than purely erotic content.
This is likely a strategic pivot to survive the growing OTT regulation wave.
Ullu App’s User Base in 2025
Despite the controversies, Ullu reportedly still sees over 5 million monthly active users, primarily from:
- Uttar Pradesh
- Bihar
- Rajasthan
- Madhya Pradesh
- Delhi NCR
This is despite app store access issues, suggesting a strong sideloading and word-of-mouth ecosystem.
How Safe Is the Ullu App in 2025?
If downloaded from the official website or secure APK sources, the Ullu app is safe. However, caution is advised when downloading:
- Modified APKs
- Cracked versions
- Screen-recorded clips from Telegram or pirated sites
These often contain trackers, malware, or spyware.
What Happens If the App Gets Fully Banned?
In the event of a nationwide app store ban, Ullu may still operate via:
- Web-based streaming (like AltBalaji and Kooku have done)
- Partnerships with regional OTT aggregators
- Subscription-only portals with mobile browser compatibility
In short, Ullu isn’t disappearing anytime soon—but how you access it may change.
FAQ – Is Ullu App Still Available to Download in 2025?
1. Can I still download the Ullu app from Google Play Store in India?
Yes, but only via direct link or if your region is not geo-blocked. It may not appear in regular search results due to keyword restrictions.
2. What if Ullu app is not available on the Apple App Store?
You can change your region in Apple ID settings or use an international Apple ID to access it.
3. Is downloading the APK version safe?
If downloaded from the official website or trusted sources like APKMirror, it’s generally safe. Avoid third-party “cracked” versions.
4. Is Ullu banned in India in 2025?
Not entirely. It’s partially restricted in some states and has limited visibility on app stores, but it still operates via its official website and APK.
5. Are Ullu shows still being released in 2025?
Yes. New titles are still being launched every month, many with toned-down content focusing more on plot and character.
6. Why is the Ullu app not showing in Play Store?
It’s likely due to content policy violations or your region’s restriction settings. Try accessing it via direct APK or website.
7. Can I use a VPN to access Ullu?
Yes. A VPN with a UAE or Singapore server often bypasses regional blocks and allows full access to the app and website.
8. Is watching Ullu illegal?
No. Watching Ullu is legal in India. It’s a registered OTT platform. The concern is mostly about content regulation, not individual viewership.
Final Verdict: Is Ullu App Still Downloadable in 2025?
Despite app store issues, regional bans, and increasing scrutiny, the Ullu app is still very much alive in 2025. While access may not be as straightforward as it once was, workarounds like APK sideloading, VPN use, and web streaming keep the platform accessible to its loyal user base.
The OTT space in India is evolving—and Ullu is evolving with it, slowly leaning toward more nuanced storytelling while holding onto its core identity.